You write it
Send final approved copy and images. Second Coat handles formatting, search title and description, internal links, alt text, mobile checks and publishing. Founding-client price: $55 per post.
BLOG WRITING + SEARCH CONTENT · SOUTHERN ONTARIO
Write the useful answer your next customer is already looking for.
Second Coat researches, writes and publishes original articles for small businesses that have something real to say but do not have time to turn that knowledge into search-ready content. Founding-client articles start at $165, with lower per-article pricing in packs.
THREE WAYS TO KEEP THE BLOG MOVING
You can write it, hand over a draft, or hand over the question.
A business owner should not pay for writing they do not need. If your final words are ready, publishing is a small job. If the idea is yours but the draft needs help, polishing is enough. If you need the topic researched and the article written from scratch, that is a different service with a different price.
We write the local answer
A Local Search Article turns one real customer question into an original 800-1,200 word page with research, useful local context, search structure, internal links and publishing. Founding-client price: $165.
We build the deeper resource
An Authority Article tackles a bigger question in 1,200-1,800 words, using the business owner's expertise and useful sources where needed. Founding-client price: $245.
ARTICLE PACKS
A series usually does more useful work than one lonely post.
The pack pricing rewards businesses that can plan several genuinely different customer questions at once. A four-article local pack is $600, four authority articles are $900, and a six-article mix of four local plus two authority pieces is $1,050 during the founding-client offer.
WHAT THE WORK COVERS
- Four local-search articles: $600 founding-client pack
- Four authority articles: $900 founding-client pack
- Six-article mix: $1,050 founding-client pack
- Topic planning before drafting begins
- One revision per article
- Search fields, internal links, formatting and publishing included
WHAT THE WRITING IS FOR
Traffic is not useful if the article never helps somebody choose.
The goal is to answer the questions customers ask before they call, give search engines a clear useful page to understand and create natural paths into the services the business actually sells.
Answer real questions
Topics start with the questions, objections and decisions that happen before a customer buys, not with a quota for how many posts need to exist this month.
Build connected pages
Articles link naturally into the relevant service and location pages, so the blog supports the rest of the site instead of becoming a detached archive nobody visits.
Keep the claims honest
The business supplies the expertise and verifies facts that only it can know. Second Coat turns that input into clear writing without pretending a writer invented the client's experience.
REAL LOCAL CONTEXT
Local search content should know the difference between a real service area and a city name pasted into a paragraph.
Second Coat is based in Port Dover, Scott has long-standing Hamilton roots, and Aaryn is based in London. That local context makes it possible to write about Southern Ontario businesses without inventing addresses or pretending every town is the same.
A Norfolk trades business, a Hamilton professional firm and a London software company do not need the same article topics. The customer questions, competitive landscape and buying process change, so the content plan should change with them.
No article comes with a ranking guarantee. The controllable work is choosing a useful question, writing an original answer, making the page crawlable and clear, linking it into the right part of the site and watching what Search Console actually finds over time.
RELATED SERVICES + AREAS
Useful next pages, not a dead end.
These links connect this page to the services and locations that genuinely overlap with the work.
QUESTIONS ABOUT BLOG WRITING SERVICES
What people need to know before they call.
How much does Second Coat charge to write a blog post?
During the founding-client offer, a complete 800-1,200 word Local Search Article is $165 and a deeper 1,200-1,800 word Authority Article is $245. If you supply final copy and only need formatting and publishing, the founding-client price is $55 per post.
Can I buy blog posts in a pack?
Yes. The founding-client packs are $600 for four Local Search Articles, $900 for four Authority Articles, or $1,050 for a six-article mix containing four local and two authority pieces. Topics are planned together and the pack is normally used within six months.
Do you guarantee the articles will rank on Google?
No. Nobody can honestly guarantee a ranking. Second Coat handles the parts that can be controlled: useful original writing, search-ready titles and structure, clean URLs, internal links, publishing and a technically crawlable site.
Do I have to interview for every article?
Not necessarily. Straightforward local articles may only need a short set of factual answers. Deeper authority pieces need more subject-matter input because the point is to publish the business's real expertise, not generic filler that could belong to anyone.
START WITH WHAT YOU HAVE
Send one customer question you wish the website answered better.
Second Coat can tell you whether it deserves a local article, a deeper authority piece, a service-page improvement or no new content at all. The useful answer comes before the writing package.
ASK SECOND COAT ABOUT BLOG WRITING SERVICES