01 · NEW WEBSITE
A clear site from scratch.
For a business that needs a credible new home online, from a focused one-page site to a complete small-business website.
FROM $760
SEE NEW WEBSITE OPTIONS ↗SMALL BUSINESS WEB DESIGN · SOUTHERN ONTARIO
Good bones are worth keeping.
Good businesses shouldn't lose customers because of a bad website. Second Coat turns dated, confusing and underperforming websites into clear, credible ones that make it easier for people to trust you, understand what you do, and choose you.
Better first impression. Clearer message. Easier next step.
FIXED PRICES, PUBLISHED · YOU OWN EVERYTHING · YOU DEAL DIRECTLY WITH THE PEOPLE DOING THE WORK
FIVE WAYS WE CAN HELP
Start with the problem. Pick the smallest job that solves it.
Five clear paths cover most of the work. The full scope and every published price live on one separate page, so this page can stay focused on what you actually came here to solve.
02 · FULL REBUILD
Keep the business. Replace the website underselling it.
For an established business whose reputation has outgrown a dated, confusing or hard-to-manage site.
FROM $1,750
SEE WEBSITE REBUILDS ↗03 · WEBSITE RESCUE
Fix what is broken before replacing what is not.
For security problems, hidden spam, broken forms, slow pages or a site that has simply stopped behaving properly.
FROM $600
SEE WEBSITE RESCUE ↗04 · SELL ONLINE
Make it easy to buy.
From a few secure payment buttons to a full online store, with the selling setup matched to what the business actually needs.
FROM $450
SEE ECOMMERCE OPTIONS ↗05 · AUTOMATION + SOFTWARE
When the expensive problem is behind the website.
Aaryn handles repetitive workflows, system integrations, internal tools and custom software when the fix needs an engineer rather than another plugin.
FROM $350
SEE AARYN'S TECHNICAL SERVICES ↗Online stores, booking, ongoing content and the smaller add-ons are priced the same way. See the full price list.
PROOF OF METHOD · LIVE SITE
One complicated brief. One clear way through it.
Before Second Coat had client work we could publish, Scott built the same kind of clarity into his own site. It had to hold writing, teaching, books and restoration work without making a visitor sort through a junk drawer.
MRCORNFOOT.COM · BUILT BY SCOTT
Five kinds of work. Clear routes for each audience.
Different visitors arrive for different reasons, so the site gives parents, teachers, readers and restoration clients a direct path while keeping the whole thing recognizably one person's work.
- Long-form memoir and author pages
- Separate paths for parents, teachers and readers
- Books, classroom resources and restoration work
- Working contact form and email sign-up
LIVE SITE · MRCORNFOOT.COM ↗The next upgrade here will be real client work, named and shown only when the client has approved publication.
HOW THE WORK HAPPENS
Keep what is solid. Fix what is not. Finish the job properly.
The name came from Scott's restoration work, but the point here is practical: do not rebuild what already works, and do not put a fresh surface over a structural problem.
- 01
Assess the piece
What is actually wrong. Speed, security, whether Google can read it, whether the form still sends. Usually the damage is underneath and nobody has opened a drawer in years.
- 02
Strip it
Page builders, plugin stacks, tracking scripts nobody asked for, and occasionally spam links somebody injected years ago. Off it comes.
- 03
Repair what is structural
Broken forms, dead links, missing business data, headings in the wrong order, pages that fight a phone. The joinery, not the finish.
- 04
Refinish
Layout, type, photography and words. I write the copy. That is part of the second coat, and the piece is not done without it.
- 05
Wax it once in a while
Optional monthly care catches broken forms, expired software and security problems before they turn into emergency work. It is available after launch if you want me to keep an eye on the site.
MEET SECOND COAT
Different toolboxes. Same standard.
Scott works from the outside in: brand, structure, words and the customer experience. Aaryn works from the inside out: systems, data, infrastructure and software. Most projects lean one way or the other. Some are better because both of us are in the room.
FOUNDER + CREATIVE LEAD · PORT DOVER
Scott Cornfoot
B.A. · University of Waterloo · M.S.Ed. · Medaille College, Buffalo · Ontario Certified Teacher (OCT) · NCCP Level 3 Certified Coach
Scott leads the customer-facing side of Second Coat: positioning, words, structure, visual direction and the experience someone has when they first encounter a business online. The goal is not to make a business look more "digital." It is to make it look credible, current and worth choosing. If a customer cannot quickly understand what you do, why you are good at it and what they should do next, the website is not doing its job.
Scott holds a Bachelor of Arts from the University of Waterloo and a Master of Science in Education from Medaille College in Buffalo, New York. He holds a valid Ontario College of Teachers certificate and works full time as a Grade 2 teacher in Mississauga. A career spent teaching has made clear communication a fairly non-negotiable habit: understand what someone needs to know, remove what is getting in the way and explain it without making them work for it.
There is another side to the résumé. Scott is an NCCP Level 3 certified figure skating coach and has coached skaters to six podium finishes at the Canadian National Figure Skating Championships: one gold, four silver and one bronze. He has also coached internationally, including at the World Junior Figure Skating Championships and several international Grand Prix events. Before coaching, he competed at five Canadian Figure Skating Championships in pairs and performed professionally with Disney On Ice, including the lead role of Hades in Hercules on Ice. Yes, that last job was about as much fun as it sounds.
He also writes and publishes books, builds his own digital projects and restores furniture other people have given up on. Those things sound unrelated until you look at how he approaches them. Figure out what matters. Communicate it clearly. Pay attention to the details. Stay with the difficult bits. Make the finished thing better than the thing you started with.
That is the thinking behind Second Coat.
MORE ABOUT SCOTT ↗PHOTO TO COMEAARYN BIRO
PRINCIPAL ENGINEER + LONDON LEAD
Aaryn Biro
Bachelor of Engineering Science (BESc) in Software Engineering · Western University · 2020
Aaryn works on the problems customers may never see but a business feels every day: systems, data, integrations, infrastructure and software. Based in central London, he has worked professionally as a full-stack and software engineer with realxdata GmbH, Neurolign Technologies and Snappy, building and maintaining production web applications, backend systems and customer-facing product features.
He is also Founder and Principal Engineer of PixelEnhance Labs and Xcelsior. His work spans backend architecture, cloud infrastructure, AI media-processing systems, distributed GPU workloads, payments, APIs, databases, deployment, observability and the developer tooling required to keep complex systems operating.
At Second Coat, Aaryn takes technical ownership when the problem goes beyond a conventional website: workflow automation, system integrations, internal tools, custom software, backend systems and difficult technical problems that need an engineer to work out the real requirement before building anything.
He has been based in London since moving there for Western in 2014, apart from a period working on site in Berlin. He can meet London clients in person, gather requirements, explain technical decisions in plain language and act as the local technical point of contact throughout a project.
STRAIGHT ANSWERS
What people actually ask.
What does it cost?
Founding-client website work starts at $600 for rescue work and $760 for a new site. Every current price and the full scope are published here.
Who owns it when you are done?
You do. Your domain, hosting account and finished files remain in your name from the beginning.
Do you do this full time?
No. I teach Grade 2. I take a small number of website projects at a time and I finish them. Aaryn works professionally as a software engineer and leads technical projects when the work goes beyond the site.
Will I be able to change things myself?
I use the simplest editing setup the site actually needs and tell you exactly what you are getting before we start. There is no obligation to keep paying me after launch.
How long?
A straightforward website is usually two to three weeks once the content is settled. Automation, integrations and custom software depend on the requirement, so Aaryn scopes the work and gives you a timeline before development begins.
THE SECOND LOOK
Website problem? Business-system problem? Start here.
Send the website or describe the process that is driving you nuts. No charge for the first conversation. No sales call unless you ask.
1First-impression clarity
2Mobile experience
3Trust + next-step clarity
4Search basics
5Obvious technical red flags
For a website, Scott reviews the homepage and main customer path and emails five specific observations plus the one thing he would fix first. For automation, integrations or custom software, tell us what the business is trying to do and where the current process breaks down. Aaryn leads the technical side of those conversations.