SECOND COAT NOTES
Get clear advice on web design, local search, automation and the technical decisions that affect your business. Spend your time running the company instead of becoming its part-time website or software mechanic.
BUSINESS AUTOMATIONAARYN BIRO · AUGUST 7, 2026
If your staff keeps copying the same information, chasing the same follow-ups or rebuilding the same report, the process may be ready for automation. Here's how I decide what's worth touching first.
READ THE ARTICLE ↗INTERNAL TOOLSAARYN BIRO · AUGUST 7, 2026
A spreadsheet can run a surprising amount of a business. Then one day it becomes the workaround everybody's afraid to touch. Here's how I decide whether the answer is a better sheet, an integration or a custom internal tool.
READ THE ARTICLE ↗SMALL BUSINESSSCOTT CORNFOOT · AUGUST 6, 2026
Second Coat Web Design is new in Port Dover. Here's who you're hiring, why I started it, and where the business stands on day one.
READ THE ARTICLE ↗Real business technology decisions: what's worth rebuilding, what local SEO can and can't do, when a repetitive process is ready to automate, when a spreadsheet has become operational software, and when the cheapest answer is to leave something alone. No recycled trend lists and no magic promises.
