You write it
Send final approved copy and images. Second Coat handles formatting, search title and description, internal links, alt text, mobile checks and publishing. Founding-client price: $55 per post.
BLOG WRITING + SEARCH CONTENT · SOUTHERN ONTARIO
Write the useful answer your next customer is already looking for.
Turn your expertise into original articles that answer real customer questions and lead readers toward the services you sell. Founding-client articles start at $195, with lower per-article pricing in packs.
Want an outside opinion on your current website first? Get the free Website Second Look.
THREE WAYS TO KEEP THE BLOG MOVING
You can write it, hand over a draft, or hand over the question.
Send final copy for publishing, hand over a rough draft for polishing or give Second Coat the question to research and write from scratch. Each starting point has its own price and scope.
We write the local answer
A Local Search Article turns one real customer question into an original 800-1,200 word page with research, useful local context, search structure, internal links and publishing. Founding-client price: $195.
We build the deeper resource
An Authority Article tackles a bigger question in 1,200-1,800 words, using your expertise and useful sources where needed. Founding-client price: $245.
ARTICLE PACKS
A series usually does more useful work than one lonely post.
Plan several genuinely different customer questions at once and pay less per article. A four-article local pack is $700, four authority articles are $900, and a six-article mix of four local plus two authority pieces is $1,150 during the founding-client offer.
WHAT YOU RECEIVE
- Four local-search articles: $700 founding-client pack
- Four authority articles: $900 founding-client pack
- Six-article mix: $1,150 founding-client pack
- Topic planning before drafting begins
- One revision per article
- Search fields, internal links, formatting and publishing included
PUBLISHED CONTENT PRICES
Write one useful answer or plan a connected series.
The price changes with the amount of research, writing and publishing Second Coat is responsible for.
BLOG-READY SETUPSimple publishing system
$325ONE TIME
Best for: owners who want a clean blog and simple browser-based publishing without learning WordPress
Typical timeline: 3–5 business days
Included:
- blog index
- reusable article template
- editor fields
- categories and search fields
- image and alt-text fields
- first post loaded
- 30-minute walkthrough
You provide: the first article, its images and access to the website.
Not included: ongoing writing, a full-site redesign, third-party subscriptions or a large archive migration.
Where the price changes: migration and custom publishing features are quoted based on volume and complexity.
VIEW THIS SERVICE + START ORDERYOU WRITE ITPublish my post
$55PER POST
Best for: a final approved article that needs formatting, search fields, links and publishing
Typical timeline: 1–2 business days
Included:
- formatting and upload
- search title and description
- internal links
- image alt text
- mobile check
- publishing
You provide: final copy, images you may legally use and publishing access.
Not included: writing, material rewriting, research, image licensing, a new blog system or unrelated repairs.
Where the price changes: a draft needing editorial work uses Blog Polish + Publish on the small-jobs page.
VIEW THIS SERVICE + START ORDERLOCAL SEARCHLocal search article
$195PER ARTICLE
Best for: a local service business answering a question nearby customers already search
Typical timeline: first draft within 5 business days
Included:
- topic and search-intent research
- original 800–1,200 word article
- useful local context
- title, description and clean URL
- headings and FAQ where useful
- internal links
- formatting, publishing and one revision
You provide: real business facts, subject expertise and factual approval.
Not included: ranking promises, ads, backlinks, custom photography or unrelated website changes.
Where the price changes: interview-heavy, regulated or research-intensive topics may require the Authority Article scope.
VIEW THIS SERVICE + START ORDERDEEPER RESOURCEAuthority article
$245PER ARTICLE
Best for: a business with real expertise that can answer a larger question before a buyer chooses who to trust
Typical timeline: first draft within 7 business days
Included:
- topic and competitor research
- original 1,200–1,800 word article
- subject-matter input
- useful sources
- search-ready headings
- FAQ where useful
- internal links
- publishing and one revision
You provide: expert input, business-specific facts and verification of claims only you can confirm.
Not included: guaranteed rankings, academic or legal research, paid promotion or open-ended revisions.
Where the price changes: specialist research, interviews and unusually technical topics are scoped before drafting.
VIEW THIS SERVICE + START ORDERFOUR LOCAL ARTICLESLocal Search Pack
$700$175 PER ARTICLE
Best for: a local business ready to answer four distinct customer questions
Typical timeline: planned together and used within 6 months
Included:
- four local-search articles
- four-topic plan
- research and search fields
- internal links
- formatting and publishing
- one revision each
You provide: business facts, images where appropriate and timely factual approvals.
Not included: ranking guarantees, ads, backlinks or unused articles held indefinitely.
Where the price changes: the pack covers four standard local articles and should be used within six months.
VIEW THIS SERVICE + START ORDERFOUR AUTHORITY ARTICLESAuthority Pack
$900$225 PER ARTICLE
Best for: a business building a four-part resource series around larger customer questions
Typical timeline: planned together and used within 6 months
Included:
- four authority articles
- series planning
- research and useful sources
- search structure
- internal links
- publishing and one revision each
You provide: expert input and review of business-specific claims.
Not included: ranking promises, paid promotion, academic or legal research, or unused articles held indefinitely.
Where the price changes: the pack covers four standard authority articles and should be used within six months.
VIEW THIS SERVICE + START ORDERSIX-ARTICLE MIXLocal + Authority Pack
$1,1504 LOCAL + 2 AUTHORITY
Best for: a business that needs local search coverage and two deeper proof-of-expertise resources
Typical timeline: 1–2 articles per month; used within 6 months
Included:
- four local articles
- two authority articles
- six-topic plan
- search fields and internal links
- publishing
- one revision each
You provide: accurate business information, expert input, images where useful and factual approvals.
Not included: ranking guarantees, ads, backlinks, major website changes or unused slots held indefinitely.
Where the price changes: the mix and six-month use window are fixed; a different cadence or format is quoted first.
VIEW THIS SERVICE + START ORDERPrices are in Canadian dollars. The timeline starts when the required content, access and decisions are ready. Work outside a fixed scope is quoted and approved before it starts.
WHAT THE WRITING IS FOR
Traffic isn't useful if the article never helps somebody choose.
Answer the questions customers ask before they call, give search engines a clear useful page to understand and lead interested readers into the services you sell.
Answer real questions
Topics start with the questions, objections and decisions that happen before a customer buys, not with a quota for how many posts need to exist this month.
Build connected pages
Articles link naturally into the relevant service and location pages, so the blog supports the rest of the site instead of becoming a detached archive nobody visits.
Keep the claims honest
You supply the expertise and verify the facts only you can know. Second Coat turns that input into clear writing grounded in your real experience.
RELATED SERVICES
Complete the next part of the customer experience.
RELATED READING
Useful context before you commit.
FAQ
Common questions.
How much does Second Coat charge to write a blog post?
During the founding-client offer, a complete 800-1,200 word Local Search Article is $195 and a deeper 1,200-1,800 word Authority Article is $245. If you supply final copy and only need formatting and publishing, the founding-client price is $55 per post.
Can I buy blog posts in a pack?
Yes. The founding-client packs are $700 for four Local Search Articles, $900 for four Authority Articles, or $1,150 for a six-article mix containing four local and two authority pieces. Topics are planned together and the pack is normally used within six months.
Do you guarantee the articles will rank on Google?
No. Nobody can honestly guarantee a ranking. Second Coat handles the parts that can be controlled: useful original writing, search-ready titles and structure, clean URLs, internal links, publishing and a technically crawlable site.
Do I have to interview for every article?
Straightforward local articles may need only a short set of factual answers. Deeper authority pieces require more subject-matter input so the finished writing carries your business's real expertise.
YOUR NEXT STEP
Send one customer question you wish the website answered better.
Second Coat can tell you whether the question deserves a local article, a deeper authority piece, a service-page improvement or a stronger answer on an existing page.