A few simple payments
Deposits, registrations, gift certificates or a small number of fixed products can often use secure Stripe checkout without adding inventory and store administration.
ECOMMERCE WEB DESIGN · SOUTHERN ONTARIO
A store should make the product easy to want and the purchase easy to finish.
Second Coat designs the customer-facing website around your business and uses proven commerce systems underneath it. You keep the store and payment accounts in your name.
Want an outside opinion on your current website first? Get the free Website Second Look.
CHOOSE THE SELLING SETUP YOU NEED
Match the store to the way you sell.
A few secure payments, a shop added to an established website and a complete ecommerce build require different tools. Your products, inventory, fulfilment and administration determine the right scope.
Add a real shop
If you need products, collections, variants, inventory, a cart and order management, Shopify can power the store while the surrounding site remains custom.
Build the whole site to sell
Plan the marketing pages, catalogue, product pages, checkout and post-purchase communication as one customer journey.
WHAT A COMPLETE STORE COVERS
The storefront, the purchase path and the handoff.
The complete ecommerce package combines a custom business website with a Shopify-powered store. Product limits, third-party fees and the features that require custom-commerce work are confirmed before the build begins.
WHAT YOU RECEIVE
- Custom website plus standard store setup
- Product and collection structure
- Product page design and copy polish
- Cart, secure checkout and payments
- Shipping and tax settings from your requirements
- Order emails, mobile testing, product SEO and training
PUBLISHED ECOMMERCE PRICES
Pay for the selling machinery you actually need.
A few secure payments, a real store add-on and a complete ecommerce website are three different jobs.
UP TO FIVE PAYMENTSSimple selling
$450ADD-ON
Best for: deposits, registrations, gift certificates, digital products or a handful of fixed offers
Typical timeline: 3–5 business days
Included:
- up to five products or payment options
- client-owned Stripe account
- secure hosted checkout
- branded buy buttons
- confirmation path
- mobile testing
- 30-minute handoff
You provide: product details, prices, images, refund terms and the information Stripe requires from you.
Not included: a cart, inventory, complex shipping, subscriptions, tax advice, custom checkout code or Stripe processing fees.
Where the price changes: more products, inventory, variants or cart behaviour move the project into a store scope.
VIEW THIS SERVICE + START ORDERADD A SHOPOnline store add-on
$1,500FOUNDING CLIENT RATE
Best for: an existing website that needs products, collections, variants, inventory, a cart and order management
Typical timeline: 2–3 weeks
Included:
- Shopify store setup
- up to 15 products
- collections and navigation
- storefront styling
- shipping and tax settings from client requirements
- payments
- order emails
- mobile testing
- training
You provide: product data, prices, images, shipping rules, tax requirements and a client-owned Shopify account.
Not included: the surrounding website rebuild, subscriptions, marketplaces, POS, custom apps, product photography or large catalogue migration.
Where the price changes: larger catalogues, subscriptions, custom product logic and integrations are scoped before work begins.
VIEW THIS SERVICE + START ORDERWEBSITE + STOREComplete ecommerce website
$3,400FOUNDING CLIENT RATE
Best for: a product-led business that needs the marketing site, catalogue and purchase path designed together
Typical timeline: 4–6 weeks
Included:
- up to six custom website pages
- Shopify store
- up to 20 products
- collections and product templates
- copy polish
- checkout, shipping and tax setup
- order emails
- search foundations
- training and launch
You provide: brand assets, product information, images, policies, fulfilment and tax requirements, and client-owned payment and store accounts.
Not included: subscriptions, marketplaces, POS, wholesale portals, product configurators, photography, paid themes or apps, or custom software.
Where the price changes: advanced commerce, large catalogues and external system connections are estimated separately.
VIEW THIS SERVICE + START ORDERPrices are in Canadian dollars. The timeline starts when the required content, access and decisions are ready. Work outside a fixed scope is quoted and approved before it starts.
OWNERSHIP MATTERS
Your store account stays your store account.
You control the commerce platform, payment account, domain and finished website. Third-party subscriptions are visible and paid directly by you.
Clear costs
Build fees and third-party platform or processing fees are separated so you can see what Second Coat is charging and what Shopify or Stripe is charging.
Clear limits
Product counts, collections and standard functionality are defined up front. Subscriptions, marketplaces, POS and custom product builders are quoted separately.
Clear handoff
Training is part of the store build so you understand the basic order and catalogue workflow after launch.
RELATED SERVICES
Complete the next part of the customer experience.
FAQ
Common questions.
Do I need Shopify if I only sell a few things?
Not necessarily. If you have a few fixed products, deposits, registrations or gift certificates and don't need a full cart or inventory system, secure Stripe checkout can be simpler and cheaper to run.
Who owns the Shopify or Stripe account?
You do. The client opens or controls the relevant store and payment account. Platform subscriptions, payment processing and paid apps are separate third-party costs paid directly by the client.
Can you move an existing product catalogue?
Yes, but large migrations aren't hidden inside the standard product allowance. The published packages include defined product counts. A larger catalogue, unusual variants or messy legacy data is reviewed and priced before migration work starts.
Can you connect ecommerce to inventory, accounting or another system?
Yes when the other system provides a usable integration path. Second Coat scopes the connection, error handling and data flow as engineering work rather than treating it as a quick website add-on.
YOUR NEXT STEP
Start with what customers need to buy.
Share the products, variants, fulfilment process and current website. Second Coat will identify whether simple selling, a store add-on or a complete ecommerce build fits.