FOUNDER + CREATIVE LEAD · PORT DOVER
Scott Cornfoot
B.A. · University of Waterloo · M.S.Ed. · Medaille College, Buffalo · Ontario Certified Teacher (OCT) · NCCP Level 3 Certified Coach
Second Coat's customer-facing work brings together positioning, words, structure, visual direction and the experience someone has when they first encounter a business online. Scott leads that work. The goal is to make the business look credible, current and worth choosing.
Scott holds a Bachelor of Arts from the University of Waterloo and a Master of Science in Education from Medaille College in Buffalo, New York. He holds a valid Ontario College of Teachers certificate and works full time as a Grade 2 teacher in Mississauga. A career spent teaching has made clear communication a fairly non-negotiable habit: understand what someone needs to know, remove what's getting in the way and explain it without making them work for it.
There's another side to the résumé. Scott is an NCCP Level 3 certified figure skating coach and has coached skaters to six podium finishes at the Canadian National Figure Skating Championships: one gold, four silver and one bronze. He has also coached internationally, including at the World Junior Figure Skating Championships and several international Grand Prix events. Before coaching, he competed at five Canadian Figure Skating Championships in pairs and performed professionally with Disney On Ice, including the lead role of Hades in Hercules on Ice.
He also writes and publishes books, builds his own digital projects and restores furniture other people have given up on. Those things share the same approach: figure out what matters, communicate it clearly, pay attention to the details and make the finished thing better than the thing you started with.
That's the thinking behind Second Coat.
MORE ABOUT SCOTT ↗