Know what the work costs before you contact anyone.

Best for: a new or existing small business that can explain the offer, services, team, location and next step on one clear page

Typical timeline: 1–2 weeks

Included:

• strategy conversation
• one custom page
• business, service, team, location and contact sections as needed
• copy polish
• mobile and accessibility pass
• search title and description
• contact or action path
• launch setup
• one revision round

You provide: accurate business details, logo and existing brand assets, the photography to use, and domain or hosting access for launch.

Not included: ecommerce, booking software, integrations, extra pages, paid third-party tools, professional photography or ongoing support.

Where the price changes: $760 covers one page serving one clear business, offer or audience. Multiple pages, long staff biographies, large service catalogues or non-standard functionality are priced before the scope expands.

Best for: an established business whose current website is dated, confusing, slow or underselling the work

Typical timeline: 2–4 weeks

Included:

• site strategy and structure
• up to six rebuilt pages
• copy rewriting
• custom responsive design
• performance clean-up
• search foundations
• contact form
• launch and redirects where practical
• one revision round

You provide: accurate service information, existing photography and brand assets, access to the current site, domain and hosting, and timely factual approvals.

Not included: ecommerce, a new booking platform, complex integrations, a new brand identity, major data recovery or more than six standard pages.

Where the price changes: extra pages are $350 each when they fit the established design system. Unusual functionality and recovery work are quoted separately.

Best for: a business that needs the structure, copy and design created rather than rebuilt from an existing site

Typical timeline: 3–5 weeks

Included:

• discovery and site structure
• copy written from interviews and source material
• up to six custom pages
• responsive design
• accessibility basics
• local-search foundations
• contact form
• domain and hosting setup
• launch support
• one revision round

You provide: the facts only you can verify, logo or brand assets, approvals and the photography to use.

Not included: ecommerce, booking software, custom applications, integrations, a new logo, paid tools, professional photography or pages beyond six.

Where the price changes: additional pages are $350 each when they reuse the approved design system. Ecommerce, booking and custom software use their own scopes.

Best for: a public-site review with five written observations and one prioritized fix, delivered by email

Typical timeline: within three business days

Included:

• what a new visitor understands in the first 10 seconds
• where mobile visitors have to work too hard
• what weakens trust or makes the next step unclear
• what search engines can and can't understand
• any obvious public technical red flag
• one priority fix

You provide: the public URL.

Not included: a full technical crawl, a complete SEO audit, code access or a promise to rank you on Google.

Where the price changes: the homepage and the main path a customer takes.

Best for: a business that needs real search evidence before deciding what page, article or technical fix to buy

Typical timeline: 2–3 business days

Included:

• five agreed customer searches
• captured date and evidence URLs
• competitor and directory pattern
• one underused opportunity
• one recommended next step
• $65 project credit

You provide: the website, important services and target locations. Search Console access is optional.

Not included: ranking guarantees, implementation, ads, backlinks, a full crawl or ongoing monitoring.

Where the price changes: the founding offer is limited to one $65 audit per business. If a paid Second Coat project follows, the full fee is credited.

$65 project credit

Best for: a business that wants a complete outside-in review before committing to any paid work

Typical timeline: 3–5 business days

Included:

• full review of the public site and every indexed page
• message, copy, UX, UI and conversion assessment
• trust and proof assessment
• public technical and search-foundation review
• keyword and competitor findings from public tools
• 7-day, 30-day and 90-day action plan
• branded client PDF

You provide: the public URL and, optionally, Google Business Profile access if you want that included.

Not included: backend, hosting, analytics or customer data access. This audit uses only what is publicly visible, so no password or login access is needed.

Where the price changes: this covers one primary website. Multi-location or multi-brand audits are quoted separately.

The comprehensive version of Local Search Starter, covering the whole site as well as local search.

$249 project credit

Best for: a local business with inconsistent titles, service areas or Google Business Profile information

Typical timeline: 3–5 business days

Included:

• homepage title and description
• core local details review
• Google Business Profile recommendations
• one local landing-page outline
• priority fix list

You provide: accurate business details, service area, website and Google Business Profile access when changes are included.

Not included: new page writing, directory clean-up, rankings, ads or ongoing monitoring.

Where the price changes: implementation beyond the listed fixes is priced after the review.

A lighter, single-focus pass. For a complete multi-part review, see Full-Site Audit.

$169 project credit

Best for: a local business ready to publish useful search content consistently, improve existing pages and monitor what is earning visibility

Typical timeline: planned and delivered monthly

Included:

• everything in Monthly Site Care
• two original local-search articles each month
• search-intent research
• writing, formatting and publishing
• Search Console monitoring
• one existing page improved each month
• one Google Business Profile update each month
• quarterly planning review

You provide: accurate business information, subject expertise, timely factual approvals, website access, Search Console access and Google Business Profile access.

Not included: ranking guarantees, paid ads, purchased backlinks, major redesigns, new websites, professional photography, third-party subscriptions or work for additional brands and locations.

Where the price changes: $650 per month covers one website, one Google Business Profile and the listed monthly work. Additional locations, brands, major technical repairs and new standalone service or location pages are priced before they are added.

Best for: malware, injected spam, broken forms, suspicious redirects, serious slowness or a site nobody is willing to touch

Typical timeline: 1–2 business days after access is received

Included:

• up to one hour of diagnosis and first repair
• backup before repair when access allows
• initial malware or spam clean-up attempt
• basic update, redirect and form checks
• plain-English findings and recommended next step

You provide: website and hosting access, domain access if DNS is involved, and any clean backup already available.

Not included: guaranteed recovery, paid security licences, a redesign, mailbox or device incident response, legal forensics or custom recovery beyond the website.

Where the price changes: the published price covers up to one hour of diagnosis and a first repair or clean-up attempt for one website. If full recovery needs more time, work stops and the next step is priced before anything continues.

Best for: deposits, registrations, gift certificates, digital products or a handful of fixed offers

Typical timeline: 3–5 business days

Included:

• up to five products or payment options
• client-owned Stripe account
• secure hosted checkout
• branded buy buttons
• confirmation path
• mobile testing
• 30-minute handoff

You provide: product details, prices, images, refund terms and the information Stripe requires from you.

Not included: a cart, inventory, complex shipping, subscriptions, tax advice, custom checkout code or Stripe processing fees.

Where the price changes: more products, inventory, variants or cart behaviour move the project into a store scope.

Best for: an existing website that needs products, collections, variants, inventory, a cart and order management

Typical timeline: 2–3 weeks

Included:

• Shopify store setup
• up to 15 products
• collections and navigation
• storefront styling
• shipping and tax settings from client requirements
• payments
• order emails
• mobile testing
• training

You provide: product data, prices, images, shipping rules, tax requirements and a client-owned Shopify account.

Not included: the surrounding website rebuild, subscriptions, marketplaces, POS, custom apps, product photography or large catalogue migration.

Where the price changes: larger catalogues, subscriptions, custom product logic and integrations are scoped before work begins.

Best for: a product-led business that needs the marketing site, catalogue and purchase path designed together

Typical timeline: 4–6 weeks

Included:

• up to six custom website pages
• Shopify store
• up to 20 products
• collections and product templates
• copy polish
• checkout, shipping and tax setup
• order emails
• search foundations
• training and launch

You provide: brand assets, product information, images, policies, fulfilment and tax requirements, and client-owned payment and store accounts.

Not included: subscriptions, marketplaces, POS, wholesale portals, product configurators, photography, paid themes or apps, or custom software.

Where the price changes: advanced commerce, large catalogues and external system connections are estimated separately.

Best for: a business that already has a suitable booking account and needs it connected cleanly

Typical timeline: 2–4 business days

Included:

• booking link or embed
• basic styling
• customer-path placement
• mobile testing
• confirmation check

You provide: the active booking account, service settings and access.

Not included: platform setup, schedules, staff logic, subscriptions or custom booking software.

Where the price changes: new account setup or complex scheduling uses the $450 setup scope or a custom quote.

Best for: a one-location service business with up to six staff that needs a standard third-party booking system configured

Typical timeline: 3–7 business days

Included:

• platform recommendation
• up to 12 service entries
• up to six staff profiles and standard weekly availability
• customer service, staff and time selection
• website integration
• standard confirmation and rescheduling path
• mobile testing
• handoff

You provide: services, durations, hours, staff availability, time-off rules, policies and the subscription account.

Not included: multiple locations, rotating resources, memberships, medical systems, custom scheduling, payment processing setup or platform fees.

Where the price changes: $450 covers one location, up to six staff, up to 12 services and standard weekly availability. More entries, complicated rotations, rooms or equipment, multiple locations and custom workflows are priced before setup.

Best for: a final approved article that needs formatting, search fields, links and publishing

Typical timeline: 1–2 business days

Included:

• formatting and upload
• search title and description
• internal links
• image alt text
• mobile check
• publishing

You provide: final copy, images you may legally use and publishing access.

Not included: writing, material rewriting, research, image licensing, a new blog system or unrelated repairs.

Where the price changes: a draft needing editorial work uses Blog Polish + Publish on the small-jobs page.

Best for: a useful rough draft that needs editing, structure, search fields and publishing

Typical timeline: 2–3 business days

Included:

• clarity and structure edit
• headline improvement
• search fields
• internal links
• alt text
• formatting
• mobile check
• publishing
• one revision

You provide: the draft, accurate facts, licensed images and publishing access.

Not included: writing from scratch, extensive research, a new blog system, image licensing or major repairs.

Where the price changes: a mostly blank page or research-heavy topic uses a written-article scope instead.

Best for: a local service business answering a question nearby customers already search

Typical timeline: first draft within 5 business days

Included:

• topic and search-intent research
• original 800–1,200 word article
• useful local context
• title, description and clean URL
• headings and FAQ where useful
• internal links
• formatting, publishing and one revision

You provide: real business facts, subject expertise and factual approval.

Not included: ranking promises, ads, backlinks, custom photography or unrelated website changes.

Where the price changes: interview-heavy, regulated or research-intensive topics may require the Authority Article scope.

Best for: a business with real expertise that can answer a larger question before a buyer chooses who to trust

Typical timeline: first draft within 7 business days

Included:

• topic and competitor research
• original 1,200–1,800 word article
• subject-matter input
• useful sources
• search-ready headings
• FAQ where useful
• internal links
• publishing and one revision

You provide: expert input, business-specific facts and verification of claims only you can confirm.

Not included: guaranteed rankings, academic or legal research, paid promotion or open-ended revisions.

Where the price changes: specialist research, interviews and unusually technical topics are scoped before drafting.

Best for: websites Second Coat builds or rebuilds that need routine checks and one small monthly update

Typical timeline: starts within 5 business days; reviewed monthly

Included:

• monthly form test
• broken-link check
• core pages checked on phone and desktop
• security and dependency review
• domain and SSL check
• one update up to 20 minutes
• rollback copy
• priority response within two business days

You provide: ongoing website and hosting access plus timely approval when a change needs a decision.

Not included: new pages, redesigns, features, articles, emergency 24/7 support, subscriptions or unused time carried forward.

Where the price changes: $99 covers the listed monthly checks and one update up to 20 minutes. Larger work is quoted before it's done.