FULL PRICE LIST · SOUTHERN ONTARIO

Every price. Every scope. No guessing.

Website builds, ecommerce, booking, technical work, small jobs, site care and content all live here. Open any priced item to see exactly what is included, what you provide and where extra cost begins.

PUBLISHED PRICES

You should know the number before we talk.

Founding client prices are lower through October 5, 2026 while we build the Second Coat client portfolio. You get the full work and a clear scope. We get the chance to earn the proof.

ONE PAGE

Quick refinish

Regular $950

$760

FOUNDING CLIENT PRICE

One focused landing page
Copy polish included
Mobile + accessibility pass
Local search basics

Full scope: included + not included

Included: one custom single-page website or landing page, a short strategy conversation, copy polish for that page, responsive design, accessibility basics, search title and description, a clear contact or action path, launch setup and one revision round.

You provide: accurate business information, your logo and existing brand assets, the photos you want used, and domain or hosting access when it is time to launch.

Not included: ecommerce, a new booking system, custom software or integrations, professional photography, extra pages, paid third-party tools, hosting fees or ongoing support.

Where the price changes: $760 is for one focused page serving one clear offer or audience. If the job turns into multiple pages or needs functionality beyond a normal marketing page, I price that before doing the extra work.

MOST JOBS

UP TO SIX PAGES

Full rebuild

Regular $2,500

$1,750

FOUNDING CLIENT PRICE

Strategy + site structure
Writing and page design
Performance cleanup
Search-ready structure

Full scope: included + not included

Included: a rebuild of up to six existing website pages, site structure and navigation, copy rewriting using the business information you already have, custom page design, mobile responsiveness, accessibility basics, performance cleanup, page titles and descriptions, contact form, sensible redirects where practical, launch setup and one revision round.

You provide: accurate service and business details, existing photography and brand assets, access to the current website, domain and hosting, and timely approval of factual changes.

Not included: ecommerce, a new booking platform, complex integrations, a new brand identity, a professional photo shoot, paid software, large data migrations or more than six standard pages.

Where the price changes: the fixed $1,750 assumes an existing small-business site whose content can be rebuilt into six standard pages. Extra pages, unusual functionality or a site that needs major data recovery are quoted first.

NEW WEBSITE · UP TO SIX PAGES

Built from scratch

Regular $3,250

$2,250

FOUNDING CLIENT PRICE

Up to six custom-designed pages
Copy written from scratch
Client-supplied photography or optional photo direction
Mobile, accessibility + local search
One revision round
Domain, hosting + launch setup
Contact form included

Full scope: included + not included

Included: discovery, site structure, copy written from your interviews and source material, up to six custom-designed pages, mobile responsiveness, accessibility basics, local-search foundations, contact form, domain and hosting setup, launch support and one revision round.

You provide: the facts I cannot invent, your logo or existing brand assets, approvals, and the photography you want used. If you do not have useful website photos, photo direction can be added.

Not included: ecommerce, booking software, custom applications or integrations, a new logo or full brand identity, paid tools, professional photography or pages beyond the six-page scope.

Where the price changes: $2,250 covers the complete first version described above. Extra pages, store functionality, booking, membership, multilingual content or custom software are scoped separately before they are added.

SECURITY

Rescue + clean-up

Regular $750

$600

FOUNDING CLIENT PRICE

Security investigation
Initial clean-up
Problem report in plain English
Next-step recommendations

Full scope: included + not included

Included: investigation of one small-business website, review for obvious malware, injected spam and compromised files, a backup before repair when access allows, removal of identifiable malicious code where the site can reasonably be recovered, basic update and form checks, and a plain-English report explaining what happened and what should happen next.

You provide: website and hosting access, domain access if the incident reaches DNS, and any clean backup you already have.

Not included: a guaranteed recovery when the hosting account or platform is fundamentally compromised, paid security licences, a full redesign, mailbox or device incident response, legal or forensic services, or custom recovery work outside the website.

Where the price changes: $600 covers the initial investigation and clean-up attempt for one ordinary small-business site. If the compromise is larger than that, I stop and explain the options before charging for additional work.

ENGINEERING + BUSINESS SYSTEMS

Technical work, with a number attached to it.

Custom software has more variables than a six-page website, so these are honest starting prices rather than pretend fixed quotes. The first conversation is free. If Aaryn needs to get inside a problem and investigate before we can scope it, the paid diagnostic is the smallest technical job.

AUTOMATION OPPORTUNITY REPORT

Find the three jobs worth automating.

Regular $500

$350

FOUNDING CLIENT PRICE

Best for: an owner who knows staff time is disappearing into repetitive admin but does not yet know which process is worth fixing first.

Up to three hours of process review
Three highest-cost manual processes identified
Estimated staff hours lost each month
Recommended automation path for each
Written report within five business days
$350 credited if you proceed with the build

Full scope: included + not included

The deliverable: a written Automation Opportunity Report naming the three manual processes most worth examining, how many staff hours each appears to consume in a typical month based on the information you provide, what could realistically be automated and the sensible next step for each.

Included: up to three hours of focused process review, a working conversation with Aaryn, review of the examples or workflow information you provide, prioritization by likely time cost and feasibility, and the written report delivered within five business days after the information needed for the review is available.

You provide: a candid explanation of the repetitive work, who does it, how often it happens, rough time per occurrence, the systems involved and representative examples. The hour estimates in the report are operational estimates based on that information, not an accounting audit.

Not included: building the automation, custom code, system integration, data migration, third-party software or a formal financial, security or compliance audit.

Next step: if you hire Second Coat to build one of the recommended automation or integration projects, the full $350 diagnostic fee is credited against that build.

ONE NARROW WORKFLOW

Workflow automation

Regular from $1,500

$950

FOUNDING CLIENT PRICE · FROM

Best for: a repetitive administrative process with a clear beginning, end and measurable amount of staff time being wasted.

Workflow mapping
One focused automation
Up to two existing systems where practical
Testing + handoff documentation

Full scope: included + not included

Included: a requirements conversation, map of one narrow workflow, one automated trigger-to-result process, connection to up to two existing systems where their APIs or supported tools allow it, reasonable error handling, testing, deployment and handoff notes.

You provide: access to the systems, the business rules the automation must follow, sample inputs and a person who can confirm the result is correct.

Not included: a custom application interface, several separate workflows, major data migration, paid API or software subscriptions, unsupported screen-scraping workarounds or ongoing operations.

Where the price changes: $950 is a starting price for one clean, bounded workflow. Aaryn confirms the actual scope and final number before development begins.

MAKE TWO SYSTEMS TALK

System + API integration

Regular from $2,250

$1,500

FOUNDING CLIENT PRICE · FROM

Best for: established software, forms, payments or databases that need information to move between them reliably.

Requirements + data-flow mapping
One defined integration
Error handling + testing
Deployment + handoff notes

Full scope: included + not included

Included: requirements and data-flow mapping for one defined integration, authentication using supported methods, field mapping, data validation, reasonable error handling or logging, testing, deployment and handoff documentation.

You provide: accounts and API access, sample data, the required business rules and access to someone who knows the source and destination systems.

Not included: several unrelated integrations, a custom reporting interface, a large historical-data migration, third-party vendor fees or integration with a product that does not expose a usable supported interface.

Where the price changes: $1,500 is the starting point for one defined connection. Multiple data flows, difficult vendor constraints, high-volume processing or sensitive regulated data are scoped before a final price is agreed.

SERIOUSLY USEFUL

A TOOL FOR YOUR BUSINESS

Internal business tool

Regular from $4,000

$2,750

FOUNDING CLIENT PRICE · FROM

Best for: a focused dashboard, workflow app, admin tool or operational system that replaces a messy manual process.

Requirements session
Focused custom application
Backend + database where needed
Deployment, testing + walkthrough

Full scope: included + not included

Included: requirements discovery, one focused web-based internal tool, purpose-built interface, the backend and database needed for the agreed workflow, validation, appropriate basic access control, testing, deployment, a walkthrough and handoff notes.

You provide: the real workflow, sample data, business rules, access to any systems the tool must use and a decision-maker who can confirm priorities.

Not included: a full multi-tenant SaaS product, native mobile apps, complex enterprise permissions or SSO, large legacy migrations, advanced business-intelligence reporting, paid infrastructure or ongoing support.

Where the price changes: $2,750 is the starting point for a useful first version with one clear job. Additional roles, workflows, integrations and reporting are estimated once the core requirement is understood.

BIGGER THAN AN INTERNAL TOOL

Custom software + backend system

Regular from $7,500

$5,000

FOUNDING CLIENT PRICE · FROM

Best for: a business or product that needs purpose-built software, backend architecture, infrastructure or several connected technical pieces.

Architecture + technical planning
Custom application or backend development
APIs, data + infrastructure as required
Testing, deployment + documentation

Full scope: included + not included

Included: discovery and architecture for a defined first release, custom backend or application development, API and data modelling as required, appropriate cloud or container setup for the agreed system, testing, deployment and technical documentation.

You provide: business requirements, access to existing systems, sample data, necessary vendor accounts and someone empowered to make product decisions as the work is scoped.

Not included: unlimited features, native mobile applications unless specified, 24/7 operations, formal compliance certification, paid cloud or API usage, large undocumented enterprise migrations or integrations whose vendor access is unavailable.

Where the price changes: $5,000 is the founding-client starting point, not a promise that every custom system costs $5,000. Aaryn defines the first useful release and provides the actual scope, milestones and price before the build is authorized.

Technical prices are in Canadian dollars and assume a clearly bounded first version. Third-party software, cloud usage, paid APIs and other external services are separate and approved before purchase. Security-sensitive, regulated, multi-system or larger software projects are scoped before a final quote. If the requirement grows, the price is agreed before the scope does.

ECOMMERCE

Sell online without turning the website into a technology project.

I design the storefront. Stripe or Shopify handles the secure payment, order and inventory machinery underneath. Your account stays in your name and third-party charges are paid directly by you.

A FEW THINGS TO SELL

Simple selling

$450

ADD-ON

Best for: deposits, registrations, gift certificates, digital resources or a handful of products.

Up to 5 products or payment options
Secure Stripe checkout
Branded Buy buttons + checkout
Product images + descriptions
Confirmation page + mobile testing
30-minute handoff

Full scope: included + not included

Included: setup for up to five products or payment options, a client-owned Stripe account, secure hosted checkout, branded Buy buttons or payment links, product text and supplied images, a confirmation path, mobile testing and a 30-minute handoff.

You provide: product or service details, prices, images, refund terms and the business information Stripe requires to verify your account.

Not included: a shopping cart, inventory management, shipping logic, subscriptions, memberships, product variants, professional product photography or Stripe's payment-processing charges.

Where the price changes: $450 is designed for simple selling. If customers need to browse a catalogue, build a cart or manage inventory, the Shopify store option below is the appropriate scope.

ADD A REAL SHOP

Online store add-on

$1,500

ADD-ON

Best for: an existing or new custom site that needs products, inventory, a cart and proper order management.

Shopify setup + site integration
Up to 20 products loaded
Up to 3 collections
Product variants + cart
Secure checkout + payment setup
Shipping + tax settings from your requirements
Order emails + client training

Full scope: included + not included

Included: a client-owned Shopify store integrated with an existing or new Second Coat website, up to 20 products, up to three collections, standard variants, cart and checkout, payment setup, shipping and tax settings from your instructions, order emails and client training.

You provide: product names, prices, descriptions or source information, product images, shipping rules, tax requirements and the account information needed for Shopify and payments.

Not included: the surrounding website itself, premium themes, paid apps, Shopify subscription or processing fees, subscriptions or memberships, complex shipping, POS, marketplace feeds, multilingual stores or custom product builders.

Where the price changes: $1,500 covers the store layer described above. Additional products are $25 each. Custom commerce functionality is scoped and approved before it is added.

COMPLETE STORE

ECOMMERCE WEBSITE

Built to sell.

Regular $5,000

$3,750

FOUNDING CLIENT PRICE

Best for: a business whose website needs to function as a complete online store, not simply take the occasional payment.

Complete custom website + online store
Up to 6 standard pages
Up to 20 products + 3 collections
Product page design + copy polish
Cart, secure checkout + payments
Shipping, tax + order-email setup
Mobile, accessibility + product SEO
Search Console + analytics setup
One revision round + Shopify training
Launch setup included

Full scope: included + not included

Included: a complete custom marketing website of up to six standard pages plus a Shopify-powered store, up to 20 products and three collections, copy polish, product-page design, standard variants, cart, secure checkout and payments, shipping and tax settings from your requirements, order emails, mobile and accessibility work, product SEO fields, Search Console and analytics setup, one revision round, training and launch.

You provide: accurate business and product information, product pricing, images, shipping and tax rules, policies, brand assets and the information needed to open or verify store and payment accounts.

Not included: premium themes, paid apps, Shopify or payment-processing fees, professional photography, subscriptions, memberships, POS or marketplace integrations, multilingual commerce, custom product builders or unusually complex shipping logic.

Where the price changes: $3,750 covers the first complete store described here. Additional products are $25 each. Functionality outside that scope is priced before work begins.

Ecommerce pricing assumes standard products and checkout. Shopify or Stripe fees, payment-processing charges, paid apps, premium themes, domains and other third-party services are separate and paid directly by the client. Additional products are $25 each. Subscriptions, memberships, bookings, custom product builders, complex shipping rules, POS or marketplace integrations, multilingual stores and other custom commerce are quoted separately before work begins.

START SMALLER

Not ready for a rebuild? Start with one useful job.

You do not have to hire me for a full website to find out whether I am useful. These are fixed, small pieces of work with a clear finish line.

SEARCH VISIBILITY AUDIT

Find the gap before paying to fix it.

Regular $95

$65

FOUNDING CLIENT PRICE

Five real customer searches, captured evidence, competitor patterns and one prioritized opportunity. You get the evidence, not a mystery score. If you proceed with a paid Second Coat project, the full $65 is credited toward that work.

Full scope: included + not included

Included: five agreed searches that reflect how real customers look for the service, the exact research date, result and source URLs, relevant competitor patterns, a check for directory or rented-platform visibility, one unclaimed or underused opportunity, Search Console evidence when you already have access to it, and one recommended next step in plain English.

You provide: your website address, the services and locations that actually matter to the business, and Search Console access only if you want existing performance data included. The audit can still be completed without Search Console.

Not included: a ranking guarantee, paid advertising, backlink campaigns, a full technical crawl, implementation of the recommendations, website changes or ongoing monitoring.

The credit: if you proceed with a paid Second Coat project, the full $65 Search Visibility Audit fee is credited toward that work.

START THE $65 AUDIT →

ONE HOMEPAGE

Homepage Copy Punch-Up

$95

Send me your current homepage. I return a stronger headline, supporting line, opening paragraph, main call to action, SEO title and meta description. One revision included.

Full scope: included + not included

Included: review of your current homepage, a rewritten headline, supporting line, opening paragraph and primary call to action, plus a recommended SEO title and meta description. One revision is included.

You provide: the live page or current copy and the factual business details the new wording must get right.

Not included: page design, website implementation, a full-site rewrite, interviews or research-heavy content. If you want me to put the copy live for you, that is priced separately unless we agree otherwise.

START THIS $95 JOB →

YOU HAVE A ROUGH DRAFT

Blog Polish + Publish

$95

You supply the draft. I edit it for clarity, improve the headline and structure, add search fields and internal links, format it and publish it. One revision included.

Full scope: included + not included

Included: editing your supplied draft for clarity and structure, headline improvement, search title and description, appropriate internal links, image alt text, formatting, mobile check and publishing to an existing site I can access. One revision is included.

You provide: the draft, accurate facts, images you have the right to use and publishing access.

Not included: writing the article from scratch, extensive new research, a new blog system, stock-image licensing or major website repairs discovered while publishing.

START THIS $95 JOB →

TAKE THE PHOTOS YOURSELF

DIY Website Photo Plan

$95

A custom 12-15 shot list for your business, including what to photograph, useful orientation, where each image can work on the site and simple phone-photo guidance.

Full scope: included + not included

Included: a custom 12-15 image shot list, suggested horizontal or vertical framing, where each image can work on the site, simple natural-light and phone-camera guidance, and a checklist for sending the finished files.

You provide: the camera or phone, the location, the people or products being photographed and the actual photography.

Not included: an on-site shoot, retouching, image licensing, travel or a professional photographer. If the site needs a formal shoot, I can plan and coordinate one separately.

START THIS $95 JOB →

LOCAL SEARCH STARTER

Make the local basics useful.

$299

Google Business Profile clean-up, categories, services, hours and description check, review link + QR code, one Google Business post, five local-search content ideas, a recommended homepage search title + description, and the next three things I would do.

Full scope: included + not included

Included: review and clean-up recommendations for your Google Business Profile, categories, services, hours and description, a direct review link and QR code, one Google Business post, five useful local-content ideas, a recommended homepage search title and description, and the next three search tasks worth doing.

You provide: access to the profile, accurate hours and service information, the locations you genuinely serve and any required business verification.

Not included: a ranking guarantee, paid ads, backlink campaigns, ongoing posting, directory-citation campaigns, a website rebuild or fixing unrelated account suspensions.

START THE $299 JOB →

Send the form first. I confirm the scope with you before you pay anything.

COMMON EXTRAS

A few things that sometimes get added.

Anything outside the original scope is priced before I touch it. No surprise invoice at the end.

Additional pages$250 / page
Full scope: included + not included
Included: one additional standard page that follows the design system already established for the site, content formatting, responsive layout, accessibility basics, page title and description, and one revision.
You provide: the page's factual source content and any photos or documents it needs.
Not included: custom applications, ecommerce functionality, integrations, complex calculators or a separate visual identity for the page.
Domain or hosting moveFrom $250
Full scope: included + not included
Included: pre-move checks, a site backup where the platform permits it, moving the website to the agreed host or connecting the agreed domain, DNS and SSL setup, and launch checks.
You provide: working access to the current and destination accounts and approval of the move window.
Not included: hosting or domain fees, mailbox migration, a website rebuild, repairing a broken legacy server or moving unrelated services. Those are quoted separately if needed.
Existing booking-system integration$250
Full scope: included + not included
Included: connecting a booking service you already use, a clear booking button or embed where the provider supports it, visual matching where the provider allows it, and testing the booking path on phone and desktop.
You provide: the existing booking account, its working service configuration and any access or embed code it requires.
Not included: rebuilding your booking services, fixing a broken provider account, provider subscription fees or custom scheduling software.
New online booking setup$450
Full scope: included + not included
Included: setup for up to five appointment or service types, availability, appointment lengths and buffers, intake questions, confirmation and cancellation settings, calendar connection, a booking page or button, mobile testing and a 30-minute walkthrough.
You provide: your availability, service lengths, staff or resource rules, intake questions, cancellation policy and the account details needed by the selected platform.
Not included: the platform subscription, payment-processing fees, complex multi-location or multi-resource scheduling, memberships, medical-system integration or custom scheduling software.
Website photo direction + shoot coordination$250
Full scope: included + not included
Included: website-specific photo brief, shot list, recommended framing and page placement, photographer briefing and coordination, and help selecting the final images for the site.
You provide: access to the location, people or products and final approval of the photographer and shoot timing.
Not included: the photographer's fee, travel, studio rental, styling, advanced retouching or image licensing. Prefer to take or supply your own photos? That is completely fine.

MONTHLY SITE CARE

Keep it working.

$75/ month

Available for websites I build or rebuild. No contract. Cancel any time.

Monthly contact-form test
Broken-link check
Core pages checked on phone + desktop
Security + dependency review
Domain + SSL expiry check
One small text, photo or hours update each month
Last working site version kept for rollback
Priority response within two business days

Full scope: included + not included

Included every month: contact-form test, broken-link check, core pages checked on phone and desktop, security and dependency review, domain and SSL check, one small text, photo or hours update of up to 20 minutes, a known-working rollback copy, and priority response within two business days.

You provide: ongoing access to the website and hosting account plus timely approval when a change needs your decision.

Not included in Site Care: new pages, redesigns, new features, article writing, emergency 24/7 support, third-party subscriptions or unused edit time carried into another month. Blog writing is available separately as a one-off article, a content pack or the Monthly Visibility plan below.

Commitment: no long contract. Cancel any time.

Small monthly edit includes up to 20 minutes of content work and does not roll over. New pages, redesigns, third-party fees and new features are quoted separately.

BLOG + SEARCH

Yes, I write the posts too.

Publish your own words, send me a rough draft to polish, or have Second Coat research, write and publish the article from scratch. One-off articles are available, and packs reduce the per-post price when you already know you want a useful run of content.

EXPLORE BLOG WRITING + CONTENT PACKS ↗

BLOG-READY SETUP

Simple publishing system

Regular $450

$325

FOUNDING CLIENT PRICE · ONE TIME

Best for: owners who want to publish their own articles without learning WordPress or touching code.

Blog index + article template
Simple browser-based editor
Categories + SEO fields
Image + alt-text fields
First post loaded
30-minute walkthrough

Full scope: included + not included

Included: a blog index, reusable article template, browser-based editor, category and SEO fields, image and alt-text fields, your first post loaded and a 30-minute walkthrough so you can publish without touching code.

You provide: the first article, its images and the factual site information needed to connect the blog properly.

Not included: ongoing article writing, redesigning the rest of the website, third-party subscriptions, migrating a large existing archive or maintaining the content for you.

What you own: the publishing setup is part of your site. The point of the setup is that you can publish the next article yourself without paying me per post.

YOU WRITE IT

Publish my post

Regular $75

$55

FOUNDING CLIENT PRICE · PER POST

Best for: people who already have the words but do not want to spend an evening fighting with formatting.

You supply final copy + photos
Formatting + upload
SEO title + description
Image alt text
Internal links + publish

Full scope: included + not included

Included: formatting and uploading one client-written post, search title and description, sensible internal links, image alt text, mobile check and publishing.

You provide: final approved copy, images you have the right to use and access to the site if it is not one I already manage.

Not included: writing or materially rewriting the article, new research, stock-image licensing, creating a blog system from scratch or repairing unrelated website problems.

Where the price changes: the published per-post price is for a ready-to-publish article. If the draft needs editorial work rather than formatting, Blog Polish + Publish is the better fit.

LOCAL SEARCH

Local search article

Regular $225

$165

FOUNDING CLIENT PRICE · PER POST

Best for: local service businesses that want to answer the questions nearby customers are already searching.

Local topic + search-intent research
Original 800–1,200 word article
Title, description + clean URL
Internal links + clear next step
Formatting + publishing

Full scope: included + not included

Included: research around one useful local customer question, an original 800-1,200 word article, title, description and clean URL, internal links, a clear next step, formatting, publishing and one revision round.

You provide: the real business details and local expertise the article needs, plus approval that the factual claims are correct.

Not included: a ranking guarantee, paid ads, backlink campaigns, custom photography, extensive third-party interviews or unrelated website changes.

What the work is for: each article should answer something a prospective local customer genuinely needs to know. Search visibility is measured over time, but nobody can honestly promise where one article will rank.

BEYOND LOCAL

Authority article

Regular $325

$245

FOUNDING CLIENT PRICE · PER POST

Best for: businesses with real expertise that can answer bigger questions customers ask before choosing who to trust.

Broader topic + question research
Original 1,200–1,800 word article
Useful sources where needed
Search-ready structure + links
Formatting + publishing

Full scope: included + not included

Included: broader topic and customer-question research, an original 1,200-1,800 word article, appropriate sources where useful, subject-matter input from you, search-ready structure, internal links, formatting, publishing and one revision round.

You provide: your expertise, business-specific facts and timely review of anything that only you can verify.

Not included: guaranteed rankings, academic or legal research, a full content strategy, paid promotion, backlink campaigns, custom photography or multiple rounds of major direction changes.

What the extra depth buys: this is for questions that deserve more than a local service-page answer. It turns your expertise into a substantial resource a customer can use before they ever speak to you.

ARTICLE PACKS

Buy a useful run of content, not a pile of filler.

Packs are for businesses that already know one article is not the strategy. Topics are planned together, then written and published on an agreed schedule.

4 LOCAL ARTICLES

Local Search Pack

Regular $900

$600

FOUNDING CLIENT PACK · $150 / ARTICLE

Best for: a local business that wants four genuinely different customer questions answered over the next few months.

Four 800-1,200 word local-search articles
Topic + search-intent planning
SEO title, description + clean URL
Internal links + clear next step
Formatting, publishing + one revision each

Full scope: included + not included

Included: planning four distinct local customer questions, research, four original 800-1,200 word articles, search titles and descriptions, internal links, clean URLs, formatting, publishing and one revision per article.

You provide: business facts, service details, local expertise, images where appropriate and timely factual approval.

Schedule: the four articles are normally planned together and published across up to four months. The full pack should be used within six months unless we agree otherwise in writing.

Not included: ranking guarantees, paid ads, backlink campaigns, custom photography, extensive interviews or unused article slots carried indefinitely.

4 AUTHORITY ARTICLES

Authority Pack

Regular $1,300

$900

FOUNDING CLIENT PACK · $225 / ARTICLE

Best for: a business with real expertise that can support a four-part resource series around bigger customer questions.

Four 1,200-1,800 word authority articles
Series planning + question research
Useful sources where needed
Search-ready structure + internal links
Formatting, publishing + one revision each

Full scope: included + not included

Included: a four-article topic plan, broader customer-question research, four original 1,200-1,800 word articles, appropriate sources where useful, search structure, internal links, formatting, publishing and one revision per article.

You provide: the subject-matter expertise and business-specific facts that make the articles yours, plus review of claims only you can verify.

Schedule: the series is normally planned together and published over an agreed schedule. The full pack should be used within six months unless we agree otherwise in writing.

Not included: guaranteed rankings, academic or legal research, paid promotion, backlink campaigns, custom photography or open-ended revision rounds.

6-ARTICLE MIX

Local + Authority Pack

Regular $1,550

$1,050

FOUNDING CLIENT PACK · 4 LOCAL + 2 AUTHORITY

Best for: a business that wants both local search coverage and a couple of deeper pieces that demonstrate expertise.

Four local-search articles
Two deeper authority articles
Six-topic plan + sensible internal linking
Search fields + publishing included
One revision per article

Full scope: included + not included

Included: a six-topic plan, four original 800-1,200 word local-search articles, two original 1,200-1,800 word authority articles, research, search titles and descriptions, internal linking, clean URLs, formatting, publishing and one revision per article.

You provide: accurate business information, subject-matter input, images where appropriate and timely approval of factual claims.

Schedule: the six articles are planned as one connected body of content and should be used within six months unless we agree otherwise in writing.

Not included: ranking guarantees, paid ads, backlinks, custom photography, major website changes or unused content slots held indefinitely.

MONTHLY VISIBILITY

Keep showing up.

For local businesses that want the website looked after and useful search content added consistently. No mystery dashboard. I do the work and tell you plainly what is being found.

Regular $850

$650/ month

FOUNDING CLIENT PRICE

Everything in $75 Site Care
Two original local-search articles every month
Monthly topic + search-intent research
Writing + one revision per article
SEO titles, descriptions, internal links + publishing
Search Console monitoring + indexing check
Plain-English monthly results note
One existing page improved each month
One Google Business Profile post or update
Quarterly competitor review + refreshed 90-day plan

Full scope: included + not included

Included each month: everything in Site Care, two original local-search articles, topic and search-intent research, one revision per article, search titles and descriptions, internal links and publishing, Search Console monitoring and indexing checks, a plain-English results note, improvement of one existing page, and one Google Business Profile post or update. Every three months I also review relevant competitors and refresh the next 90 days of work.

You provide: access to the site and Google Business Profile, the business facts and expertise the content needs, and timely approval where I need you to verify a claim.

Not included: ranking guarantees, paid advertising, paid backlink schemes, major redesigns, new website features, large-scale directory work, third-party subscriptions or work outside the agreed monthly deliverables.

How success is handled: the goal is consistent useful work and evidence, not a mystery score. I watch what Search Console is actually finding and use that information to steer the next useful topics.

SEO, IN PLAIN ENGLISH

No magic switch. No ranking promises.

I will not promise you the #1 spot on Google. Nobody can honestly promise that. I build the parts we can control: useful original answers, clear titles and URLs, sensible headings, internal links, crawlable pages and a technically sound site.

Who this is for
Businesses with real expertise, recurring customer questions and services people actively search for.

What we are building
A useful body of work that helps customers understand and trust you, while giving search engines more relevant pages to discover and understand.

What I measure
Once Search Console is connected, I watch which pages and queries are being found and use that evidence to steer the next topics.

READ THE GOOGLE SEARCH GUIDANCE I FOLLOW ↗

All prices are in Canadian dollars. Standard new-build pricing does not include ecommerce unless an ecommerce package is selected. Booking prices cover setup or integration with an established third-party booking platform; software subscriptions are separate. Multiple locations, complex staff or resource scheduling, memberships, medical-system integrations and custom scheduling software are quoted separately. Hosting, domains and paid third-party services are separate and approved before purchase. Article-writing prices include one revision round and assume you provide or approve the factual business details. Search performance and rankings cannot be guaranteed. Anything outside the agreed scope is quoted before work begins.

NOT SURE WHICH LINE IS YOURS?

Send the problem, not a package number.

Scott handles the first reply. If the work is technical, Aaryn joins the conversation. We will tell you which published scope fits, or tell you when none of them does.

START WITH A FREE SECOND LOOK