Automate it
A recurring administrative process with a clear pattern can often be reduced to a smaller, more reliable workflow.
BUSINESS AUTOMATION + CUSTOM SOFTWARE · LONDON, ONTARIO
A software engineer in London for the work that has outgrown another app.
Aaryn is Second Coat's Principal Engineer and London lead. He works with businesses that need a repetitive process automated, systems connected, an internal tool built or a technical problem taken apart properly.
START WITH THE BOTTLENECK
You do not need to know what software to ask for.
Tell Aaryn what the business is trying to accomplish, what staff are doing now and where the process becomes slow, repetitive or unreliable. Working out the right technical shape is part of the job.
Connect it
Existing tools can often share information through APIs or purpose-built integrations instead of asking staff to move the data by hand.
Build it
When the missing tool does not exist, Aaryn can design an internal application, backend service or custom system around the actual requirement.
ACTUALLY BASED IN LONDON
Local when being in the room helps.
Aaryn moved to London in 2014 to attend Western University and has been based here for roughly twelve years, apart from a period working on site in Berlin. He lives centrally near Western and Richmond Row and is comfortable being a client's local technical point of contact.
- Downtown London
- Richmond Row
- Western
- Masonville
- Old East Village
- North London
- South London
- Greater London area
Beyond London: Second Coat also works throughout Hamilton, Brantford, Port Dover, Simcoe, Norfolk County, Haldimand and surrounding Southern Ontario. In-person meetings outside London can be arranged when they materially help the project.
THE ENGINEERING BEHIND IT
- Bachelor of Engineering Science (BESc) in Software Engineering, Western University, 2020
- Professional full-stack and software engineering experience
- Backend architecture, APIs, databases and cloud infrastructure
- Python, Ruby, JavaScript, TypeScript, React and Next.js
- Payments, deployment automation and production troubleshooting
- AI processing, GPU infrastructure and distributed systems experience
- Direct requirements gathering and plain-English client communication
WHERE THIS PAYS OFF
Look for work your people are doing because the software is not.
The best first projects are usually concrete. You can point to the process, explain why it is annoying or expensive, and describe what better would look like.
Trades + field teams
Quote intake, job information, scheduling handoffs, field-to-office updates and customer follow-up.
Professional firms
Client intake, document workflows, repetitive administrative steps, status tracking and reporting.
Manufacturing + distribution
Operational dashboards, order and inventory visibility, reporting and moving data between systems.
Property + service companies
Requests, work orders, notifications, recurring workflows and coordination across customers or locations.
Retail + ecommerce
Product information, order flows, payments, inventory connections, customer workflows and reporting.
Startups + growing businesses
Prototypes, backend systems, APIs, internal tools and technical product work that needs clear engineering ownership.
FOUNDING CLIENT PRICES
Small enough to start. Serious enough to do properly.
AUTOMATION OPPORTUNITY REPORT
Start by finding the work worth automating.
$350
FOUNDING CLIENT PRICE
For owners who can see staff time disappearing into repetitive work but do not yet know which process deserves the first build.
Full scope: what the $350 includes
The deliverable: a written report identifying the three manual processes most worth examining, the staff hours each appears to consume in a typical month based on the information you provide, what automating each would realistically take and the recommended next step.
Time box: up to three hours of process review. The report is delivered within five business days after Aaryn has the information needed to complete the review.
You provide: the workflow, who does it, how often it happens, rough time per occurrence, the systems involved and representative examples. The monthly-hour figures are operational estimates based on your inputs, not an accounting audit.
Not included: building the automation, custom code, data migration, third-party software or a formal security, financial or compliance audit.
If you proceed: the full $350 is credited against a Second Coat build based on one of the report recommendations.
LONDON AUTOMATION QUESTIONS
What you should know before technical discovery.
What do I actually get for the $350 Automation Opportunity Report?
Aaryn reviews up to three hours of process information and delivers a written report within five business days after he has the information needed. It identifies the three manual processes most worth examining, estimates the staff hours they consume each month from the information you provide, explains what could realistically be automated and recommends the next step for each.
Is the $350 credited if we hire Second Coat to build the automation?
Yes. If you proceed with Second Coat on one of the recommended automation or integration builds, the full $350 report fee is credited against that build.
Does Aaryn actually work in London?
Yes. Aaryn has been based in London since moving there for Western University in 2014, apart from a period working on site in Berlin. He lives centrally and can meet London clients in person when the project benefits from it.
What kinds of systems can Second Coat connect?
The answer depends on whether the existing products provide usable APIs or supported integration methods. Forms, payments, databases, business software and web systems are common candidates. Aaryn confirms the technical path before an integration is scoped.
YOU CAN START WITHOUT A SPEC
Tell us what is wasting time.
You do not need to arrive with requirements, a technology choice or a diagram. Explain the business problem in ordinary language. If there is a sensible technical next step, we will tell you what it is.
START THE CONVERSATION