Sometimes the useful answer is one small, finished job.

Included: homepage review, rewritten headline and supporting line, opening paragraph, primary call to action, search title and description, one revision.

You provide: the live page or current copy and the facts the wording must get right.

Not included: design, implementation, full-site writing, interviews or research-heavy content.

Where the price changes: website implementation is separate unless it is explicitly included in the quote.

Included: clarity and structure edit, headline improvement, search fields, internal links, alt text, formatting, mobile check, publishing, one revision.

You provide: the draft, accurate facts, licensed images and publishing access.

Not included: writing from scratch, extensive research, a new blog system, image licensing or major repairs.

Where the price changes: a mostly blank page or research-heavy topic uses a written-article scope instead.

Included: custom 12–15 image shot list, framing and orientation guidance, suggested page use, simple light and phone-camera tips, file-delivery checklist.

You provide: the phone or camera, location, people or products, and the photography.

Not included: an on-site shoot, retouching, image licensing, travel or a professional photographer.

Where the price changes: formal shoot planning and coordination is a separate $250 service.

Included: homepage title and description, core local details review, Google Business Profile recommendations, one local landing-page outline, priority fix list.

You provide: accurate business details, service area, website and Google Business Profile access when changes are included.

Not included: new page writing, directory clean-up, rankings, ads or ongoing monitoring.

Where the price changes: implementation beyond the listed fixes is priced after the review.

Included: page planning, copy polish, responsive build, search title and description, internal links, one revision.

You provide: accurate source information, images and approval.

Not included: new templates, custom functionality, research-heavy writing or a new section architecture.

Where the price changes: $350 applies when the page reuses an approved design system. A new template or complex page is quoted first.

Included: current setup review, standard DNS or hosting move, HTTPS check, launch test, basic rollback plan.

You provide: registrar, DNS and hosting access plus approval for the change window.

Not included: mailbox migration, large databases, unsupported platforms or emergency incident response.

Where the price changes: email, complex DNS, application infrastructure and large migrations are quoted after inspection.

Included: booking link or embed, basic styling, customer-path placement, mobile testing, confirmation check.

You provide: the active booking account, service settings and access.

Not included: platform setup, schedules, staff logic, subscriptions or custom booking software.

Where the price changes: new account setup or complex scheduling uses the $450 setup scope or a custom quote.

Included: platform recommendation, basic service and availability setup, website integration, confirmation path, mobile testing, handoff.

You provide: services, durations, hours, staff availability, policies and the subscription account.

Not included: complex resources, memberships, medical systems, custom scheduling or platform fees.

Where the price changes: multiple locations, complex staffing and custom workflows are quoted before setup.

Included: website-specific shot list, page and crop guidance, shoot priorities, photographer brief, file-delivery checklist.

You provide: the location, people, products and photographer or client photographer.

Not included: the photography, travel, licensing, retouching or photographer fees.

Where the price changes: on-site direction and production management are quoted separately.